It was a beautiful Dre Day!!!

When I saw the poster for the 2022 Pepsi Super Bowl somewhere last year, the first thing I said to myself was "whoever put this list of artists together must be really really mad." Today, while I was watching the 2022 Pepsi Super Bowl LVI Halftime Show, I said to myself again "now this production and set feels just like something Baba Sadiq and his team did last year. ...

Read More

Detty December in Ghana: Brands that got it Right

Detty December in Ghana is simply the enjoyment level in Accra every December. It is always that time of the year that the world comes to Ghana. It is a fine opportunity for the diaspora to connect with their roots - cultural diversity, heritage and “new skuul” lifestyles like pop culture, music and food.With the elevation of all the tourism value chain elements coupled...

Read More

Celebrating Versatility and Innovation in the Midst of a Pandemic: Even COVID Innovates

Kwabena G. Oppon-Kusi, the authorA brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.” - Phil Knight One word that is often mentioned during conversations about brands is Consistency. The biggest brands in the world,...

Read More

Brand Innovation in a Pandemic: Perspectives of A PR Agency

Paa Kwesi Forson, the writerOnce upon a brand, a story is told of a family of Mice who had been living in fear because of a Cat. They came together to discuss how to defeat the Cat. A young Mouse suggested putting a bell around the Cat’s neck so they could hear when the cat approaches. All the other Mice agreed in theory, apart from one wise, old Mouse. The old Mouse asked:...

Read More