Uber Marks 10 Years in Ghana, Creating Economic Opportunities for More Than 200,000 Driver-Partners

Uber is marking its 10th anniversary in Ghana this month, celebrating a decade of helping millions of people move, connect and access economic opportunities through technology.

Since launching in Accra in 2016, Uber has grown from a single-city operation into one of Ghana's leading mobility platforms, serving riders across Accra, Kumasi, Cape Coast and Takoradi, while helping create flexible earning opportunities for drivers and fleet partners across the country.

Over the past decade, more than 200,000 driver-partners have earned through the Uber platform in Ghana, with over 40% of drivers using the platform as a primary source of income.

During this period, drivers and fleet owners have collectively earned hundreds of millions of dollars through the platform, helping support families, fund education, grow businesses and create new economic opportunities. Beyond creating earning opportunities, Uber has also played a significant role in transforming mobility across Ghana.

Since launch, the platform has facilitated more than 1.18 billion kilometres of movement across the country, helping millions of people access jobs, businesses, education and essential services through safe, reliable, and technology-enabled mobility.

This milestone highlights Uber’s operational growth while honouring the riders, drivers, fleet owners, businesses, and policymakers who have collaboratively shaped the country's evolving mobility ecosystem over the past decade.

"Ten years ago, Uber launched in Ghana with a simple goal: to reimagine how people move and create new economic opportunities through technology. Today, we are proud to have become part of how millions of Ghanaians move, work and connect," says Jada Badu, General Manager, Uber Ghana.

"This milestone belongs to our community. Every trip taken, every driver who chose to earn through the platform, and every rider who trusted us to help them get where they needed to go has contributed to this decade of progress."

Uber's impact can be seen in the stories of thousands of Ghanaians who have used the platform to create opportunities for themselves and their families. One such story is that of Mawuli Atakpa, who joined Uber in Kumasi in 2018.

Through his earnings on the platform, he was able to build a family home in Accra and support his children's education, including helping his eldest daughter attend one of Ghana's leading secondary schools.

His journey reflects the economic opportunities that technology-enabled mobility has created for thousands of drivers across the country over the past decade. Since its launch, the platform has continued to invest in innovation and safety, introducing features such as trip sharing, emergency assistance tools, driver verification technology and in-app safety resources designed to improve the rider and driver experience.

The company has also worked closely with government stakeholders and regulators over the years to support the development of Ghana's digital mobility sector.

"While we are proud of what we have built together over the last 10 years, we are even more excited about the future. Our commitment remains the same: building safer, more reliable and more accessible mobility solutions that create value for riders, drivers and communities across Ghana," Madam Badu added.

As it celebrates its first decade in Ghana, the company is launching a month-long campaign of rider and driver appreciation initiatives, recognising the people who have been at the heart of its journey.

 

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Yuno Partners with Onafriq to Unlock Pan-African Payments for Global Merchants

Yuno, the global financial infrastructure platform, today announced a strategic partnership with Onafriq, the leading Pan-African payments network, to bring Africa’s most expansive payments infrastructure to merchants worldwide. Through this integration, Yuno’s clients gain instant access to Onafriq’s network spanning 43 African markets, nearly 1 billion mobile wallets, 500 million bank accounts, and 2,000 cross-border payment corridors—all through Yuno’s single, developer-friendly API.

As businesses increasingly look to Africa as a high-growth frontier, the partnership addresses one of the most persistent friction points in cross-border commerce: the complexity of connecting to fragmented, local payment rails across dozens of markets. By combining Yuno’s payment infrastructure capabilities with Onafriq’s deep-rooted African network, the two companies aim to dramatically reduce the time and technical overhead required for merchants to go live and scale across the continent.

Onafriq’s infrastructure supports the full payment lifecycle — from real-time disbursements and omnichannel collections to card issuance, treasury management, and stablecoin settlement — all underpinned by local regulatory licences and ISO 27001 and CMML3-certified security. For Yuno’s merchant base, this means the ability to pay out to mobile wallets, bank accounts, or cash pickup points, and accept payments across channels, without managing multiple integrations or compliance frameworks independently.

“Africa represents one of the most exciting growth opportunities in global commerce, and yet too many merchants are still locked out by payment infrastructure that wasn’t built for scale. Our partnership with Onafriq changes that,” said Juan Pablo Ortega, Co-Founder and CEO, Yuno. “By bringing their unmatched African network into our infrastructure layer, we’re giving our clients a single path to a

continent-wide ecosystem with the reliability, compliance, and local depth they need to grow with confidence.”

The partnership is part of Yuno’s broader strategy to build a truly global platform that connects merchants to every meaningful payment method and network, regardless of geography. Following successful expansion in the Middle East, Europe, and Asia, Africa is a key pillar of Yuno’s next phase of growth.

For Onafriq, the integration with Yuno extends its reach to an entirely new segment of global merchants who now benefit from a streamlined entry point into African markets. The partnership reinforces Onafriq’s mission of making borders matter less, bringing together mobile money operators, banks, fintechs, and enterprises into one connected payment ecosystem.

"Africa's payment landscape has never lacked ambition or momentum; what it needed is the right infrastructure that matches its pace. Our partnership with Yuno changes the equation for global merchants who want to be part of this growth story,” said Dare Okoudjou, CEO, Onafriq. “Through a single connection, global merchants can reach consumers and businesses across Africa more seamlessly than ever before, while more people across the continent gain access to the digital economy on their own terms. For us, this is what making borders matter less looks like in practice."

The integration is now live and available across Egypt, Ghana, Kenya, Nigeria, Cameroon, Côte d’Ivoire, and Uganda. Yuno’s clients can access Onafriq’s capabilities — including mobile money disbursements and collections, card issuance, and FX treasury services — directly from the Yuno dashboard with no additional contract or integration required.

About Yuno

Yuno is a leading financial infrastructure platform that simplifies global payments for enterprise merchants and fast-scaling companies worldwide. Yuno optimizes acceptance rates, reduces costs, and enhances security, powered by a unified API connecting over 1,000 payment methods and fraud tools. Leading brands across LATAM, North America, Europe, the Middle East, and APAC trust Yuno with their payment orchestration. Notable clients include McDonald’s, NetEase Games, GoFundMe, Uber, inDrive, and Rappi.

About Onafriq

Onafriq is the leading Pan-African payments network, connecting businesses to 43 African markets through a single API. With access to nearly 1 billion mobile wallets, 500 million bank accounts, 2,000 cross-border payment corridors, and 460,000+ agents in Nigeria, Onafriq powers payments for global enterprises, banks, fintechs, mobile money operators, and merchants. Its services span disbursements, omnichannel collections, card programs, and treasury management, all backed by local regulatory licenses and ISO 27001, CMML3, PCI DSS, and SOC2 certifications. Where regulation permits, Onafriq also enables stablecoin management, prefunding, settlement, and on/off-ramps. Onafriq operates 10 offices across Africa, and in the UK, US, and China. Connecting millions of consumers and businesses to make borders matter less.

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Testimonies Take Centre Stage as Ghana Hosts First- Ever Global Prayer Works Summit in Accra

Archbishop Nicholas Duncan-Williams, convener of the Global Prayer Works Summit

When Pastor Brenda Marko and her husband missed their flight from Nigeria to Ghana for the Global Prayer Works Summit, it would have been easy to take it as a sign to turn back. But giving up was never on the table, especially when they knew that what was ahead of them had the power to change their lives.

"Although we missed our flight, “We made up our minds that we were going to come,” Pastor Brenda said on the final day of the summit. “Because we knew this prayer summit would be impactful both physically and spiritually.”

And they were not alone. Many felt the impact.

Pastor Brenda Marko and her husband joined thousands to pray at the 2025 Global Prayer Works Summit

The Markos were just two of the hundreds who travelled from different corners of the world to be part of the historic event, held for the very first time on the African continent.

Hosted by Archbishop Nicholas Duncan-Williams, it took place at the Prayer Cathedral of Action Chapel International in Accra, Ghana’s capital.

The crowd was diverse, and for three days - July 17 to 19 - the Prayer Cathedral became a place of divine encounters. Those who participated came with expectations. 

From the Archbishop to every guest speaker, each message pointed participants back to God’s desire to revive His people.

In between the teaching, worship swept through the cathedral like a tide. Ghana’s own Joe Mettle, Sandra Boakye-Duah, Rev. Ella Duncan-Williams, led the congregation in praise and worship.

People waved handkerchiefs, others stood still, hands lifted, tears falling as they soaked in every moment.

One participant at the Global Prayer Works Summit was overcome with emotion

One woman testified that she had come exhausted and weak, but everything change.

 “I was so weak in my body,” she said. “But after the Archbishop led us in prayer, my strength was restored.” 

But it wasn’t just about miracles. The summit created space for personal reflection. The all-night prayer session on the final day brought everything to a powerful climax. Led by Archbishop Nicholas Duncan-Williams and the summit’s guest speakers, it became a time of fervent intercession for homes, churches and entire nations.

As dawn approached on the last night of the summit, the Archbishop addressed the packed audience with a prophetic charge: “Congratulations, God did it. And so did you.” His voice carried both warmth and conviction.

Reading from 1 Timothy 1:18, he urged everyone to “contend for the prophecy” over their lives.

“You can’t leave here and go back to business as usual. As you put into action what you have received here, you will see the manifestation.”

Archbishop Nicholas Duncan-Williams prayed over the congregation at the All-Night service

On the morning of the final day, the Archbishop hosted a special breakfast meeting for pastors, ministry leaders and global partners of Nicholas Duncan-Williams Ministries.

What’s Next?

The Organisers, Nicholas Duncan-Williams Ministries have announced that the second Global Prayer Works Summit in Ghana will be held from July 16 to18 next year.

Later in October of the same year, the ministry will take the summit to Sierra Leone, Gabon, the Democratic Republic of Congo and Congo-Brazzaville, with specific dates expected to be announced soon.

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Male Leaders Are Instrumental In Promoting Women’s Advancement in ICT – Sam George

Samuel Nartey George

The Minister for Communication, Digital Technology, and Innovations (MoCDTI), Hon. Samuel Nartey George , has called on male leaders to leverage their positions to influence policies that foster gender equity and to take on the responsibility of uplifting women in the ICT sector to tackle the ongoing inequalities in the field.

Delivering the keynote address at the 2025 Females in Tech (FEMITECH) Conference, which took place at the auditorium of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE), Sam George stated that the conference is instrumental in inspiring, empowering, and mobilizing women in technology to take decisive steps in their careers and lead innovative initiatives that effect meaningful change in the tech industry.

READ ALSO: GI-KACE Holds AI Series Forum on Music and Creative Arts

He added that male leaders must step forward and act as mentors and sponsors for women in ICT by providing guidance and championing women's advancement within their organizations.

“Though male leaders have made commendable strides to support women, there remains much more to be accomplished. We must advocate for hiring practices that prioritize diversity. This entails implementing unbiased recruitment processes and actively seeking diverse candidate pools,” Sam George added.

He also pledged that under his tenure as Minister for Communication, Digital Technology, and Innovations, there will be positive discrimination for women-led Tech businesses as a measure to increase women's participation in ICT and encourage them to pick up leadership roles.

READ ALSO: The Girl Child: “Our Rights Our Future, The time is now!”

The FEMITECH Conference is an annual event that brings together women from across the tech industry with diverse backgrounds in ICT to share their stories and experiences and learn about new and emerging trends in the technology space. This year, the conference, which is in its third edition, took place in five regions: Oti, Greater Accra, Upper East, Bono, and Ashanti.

Ing. Dr. Collins Yeboah-Afari

Ing. Dr. Collins Yeboah-Afari, the Director-General for GI-KACE, in his welcome address, described the current situation of women making up less than a third of the world’s workforce in technology-related fields as worrying.

“That is why the team at GI-KACE continues to embark on this Corporate Social Responsibility initiative each year to encourage women to particularly pick up careers in ICT and ultimately get more women in leadership positions in the technology space,” he said.

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Ing. Yeboah-Afari disclosed that the FEMITECH conference will continue to recognize the amazing accomplishments women have made in diverse fields, especially the ICT sector.

“Over the years, GI-KACE has collaborated with MoCDTI, the World Bank, and several corporate organizations to institute several social interventions like Women in Tech, Girls in ICT, and Girls Can Code, among others, to break barriers, shatter glass ceilings, and increase the number of female representations in ICT,” he noted.

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The FEMITECH conference brought together diverse women from academia, industry, and beyond to deliberate on pressing issues surrounding gender equality and equity in the technology sector.

Prof. Elsie Effah Kaufmann

Prof. Elsie Effah Kaufmann, PhD, Associate Professor and Dean of the School of Engineering Sciences at the University of Ghana, and Quiz Mistress of the National Science and Maths Quiz discussed the various advantages of having women leaders in organisations.

The Vice President of Institutional Advancement at Academic City University College, Ing. Dr Lucy Agyepong touched on privacy in the Cyber Age while urging women in tech to take cyber privacy seriously for their own personal safety and professional growth.

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Oheneyere Augustina Asare Osei, Head of Government Relations, Ghana Gas, on her part also advocated for more women to participate, explore, and delve deep into ICT to help foster innovation and enhance efficiency in energy management.

Dr G. Ayorkor Korsah , Head of Department, Computer Science and Information Systems- Ashesi University, also gave a powerful presentation on 'Robotics; A Gateway to Creativity and Innovation.'

There was also an amazing panel discussion by distinguished speakers like Ama Adorkor Edjah. ACCA, CA , Ag. Chief Finance Officer-AT; Fred Yeboah , Director Research and Innovation; and Edna Engmann , Head, Transformation Programmes – Fidelity Bank on the topic 'Empowering the next Generation: How families can support girls in Tech' which was moderated by Emmanuella Godlove Osei .

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The panel discussion offered invaluable insights into practical ways families can support girls in technology. The message was clear: active encouragement, access to mentors, and fostering a growth mindset are essential. As we move forward, let's translate these lessons into actionable steps, creating a supportive ecosystem that empowers girls to excel in the field of technology.

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The Girl Child: “Our Rights Our Future, The time is now!”

 

Esther Adobea Akuamoah

Although all human beings are born free and equal in dignity and rights; irrespective of gender, age, social status, or religion, the girl child continues to fight for this basic right.

The United Nations Convention on the Rights of the Child says that childhood is separate from adulthood, and lasts until 18 years; it is a special, protected time, in which children must be allowed to grow, learn, play, develop and flourish with dignity, unfortunately, the story of most girls is not like what the convention states. Why then is it so hard for girls to enjoy these basic rights?

Ten years after the institution of the International Day of the Girl Child, girls are still considered to be lesser compared to males in most parts of the world, their rights rarely acknowledged and basic needs sometimes denied. They are exploited and discriminated against simply based on their gender. 

Despite initiatives, advocacy, and efforts of girl child activists over the years to increase awareness of girls’ rights and to beseech policymakers and governments to pass and amend laws, the situation seems to be pertinent.

 Data from the Ghana Demographic and Health Surveys, the Multi-cluster Indicator Surveys, and the Maternal Health Surveys indicate that Ghana is home to over two million child brides including currently married girls along with women who were first married in childhood. Nine out of 10 of these women do not attend school. How sad can it be that this is still happening in this 21st century?

In Ghana, successive governments, Girl Child activists, Civil Society Organizations, and Non-Governmental organizations have introduced and implemented interventions to eliminate barriers such as child marriage, violence of all kinds, poverty, and lack of access to education that hinder the rights of the girl child, and continue to stall the initiatives and measures being put in place. 

One such intervention is the abolishment of cultural practices such as, 'Trokosi' and Female Genital Mutilation (FGM) which has caused so much damage and wreaked havoc on young girls. Though upholding the rights of the girl child has steadily improved, there need to be more targeted interventions that will reduce gender gaps, and promote and protect the girl child’s rights. 

Personally, I believe girl child education is exceedingly important and crucial for the development of a nation. As the former UN Secretary-General, Kofi Annan once said, “there is no tool for development more effective than the empowerment of women”. To have a society full of empowered women is only when the girl child is educated and empowered. 

As we celebrate the 10th year anniversary of International Day of the Girl, let’s raise our collective voices, to promote and protect the rights of the Ghanaian girl child by giving them equal opportunity. Girls’ rights are human rights, the time is now; let us help to secure their future.

By: Esther Adobea Akuamoah (sibaakuamoa35@gmail.com)

About the author

Esther Adobea Akuamoah is a Public Relations Professional, Gender Activist and Sports enthusiast. She holds a Master's Degree in International Affairs and Diplomacy from the University of Ghana and a Bachelor's degree in Communication Studies from the Ghana Institute of Journalism.

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GI-KACE Holds AI Series Forum on Music and Creative Arts

The Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE) has organised Artificial Intelligence (AI) knowledge series forum on music, entertainment, culture and the creative arts.

The event, which took place at the auditorium of the Centre on Thursday, September 29, brought together several students, innovators, stakeholders and industry practitioners. Some of the dignitaries who were present include; Musicians Union of Ghana (MUSIGA) President, Bessa Simons; renowned Ghanaian poet, Rhyme Sonny; Host of Peace FM’s Entertainment Review show, Kwesi Aboagye; and Director of Communications and Special Projects at MUSIGA, Ahuma Bosco Ocansey, popularly known as ‘Daddy Bosco’ among others.

READ ALSO: GI-KACE Director-General Visits Korea for ICT Development Consultation Program

Speaking at the event, the Director-General for GI-KACE, Dr Collins Yeboah-Afari, stated that the session's relevance was to help create awareness about the opportunities available in using Artificial Intelligence (AI) in the music, entertainment, culture and Creative Arts industry.

He also stated that with the right application of AI in the Creative Arts Industry, several jobs would be created in that space which will also increase revenue and impact Ghana’s Gross domestic product (GDP).

“The adoption of AI technologies in the music, entertainment, culture and Creative Arts industry will promote professionalism and enhance the quality of output churned out by the various players in the industry. This will also help showcase our talents to the rest of the world while in turn increasing the tourism value of Ghana,” Dr Yeboah-Afari said.

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He noted that the event forms part of GI-KACE’s mandate to grow the ICT ecosystem in the ECOWAS sub-region and contribute to youth development while the Centre tries to achieve the Sustainable Development Goals (SDGs)

Kobby ‘Spiky’ Nkrumah

Presenting on how AI is transforming the music industry globally, Kobby ‘Spiky’ Nkrumah, Host of Joy Geek Squad, Multimedia Group disclosed that AI is striking a chord in the music industry with many artists employing artificial intelligence in their music-making process. 

READ ALSO: It was a beautiful Dre Day!!!

He added that some Ais had been developed so well that they could even analyse the style of musicians and create songs based on the data collected, which will sound exactly like the musicians themselves.

“There are a few AI-powered music production platforms like JUKE Box and iZotope, among others, that can create and master music once all the right elements like genre and lyrics are provided. Some of these platforms can even continue the beat production for you if you want them to,” Mr Nkrumah noted. 

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He also added that Digital music streaming platforms like Apple Music, Spotify and the like are AI-powered that analyzes what you listen to regularly and send music recommendations to keep you updated on new trending songs based on your taste in music.

On her part, Winifred Kotin, Co-founder of CDD Super Fluids Labs, mentioned that: “We can also use AI in Tourism through Virtual and Augmented realities powered by Virtual assistants which deliver immersive experiences. There are also a lot of opportunities in AI in Tourism through AI-Power Chatbots on Digital Kiosks. Digital Kiosk can have AI Chatbots installed and placed at vantage places like the airports.”

Eyram Tawia, Chief Executive of Leti Arts, noted that AI plays an essential role in the development of Video Games, especially for him, who is a Ghanaian game developer.

The AI Knowledge Series was organised by GI-KACE in partnership with the Institute of ICT Professionals GH, AI Association Ghana, Runmila AI Institute and GIZ.

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GI-KACE Director-General Visits Korea for ICT Development Consultation Program

The Director General of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE), Dr. Collins Yeboah-Afari, has visited Korea for a 5-day study program for an ICT Development Consultation Program in Ghana.

The focus of the program was to get support from the Koreans to help the government embark on the digitalisation agenda through the Ministry of Communications and Digitalisation (MoCD).

Speaking during the visit, Dr. Collins Yeboah-Afari, stated that GI-KACE is capable of supporting the government’s digitalisation agenda through Research and Innovation, Training, and Consultancy. 

He highlighted some of the archetypes of GI-KACE, which include: Ghana’s first open-source Operating System called Nyansapo Operating System Solution (NOSS); the e-Leave Solution, which is an enterprise web-based leave management solution; the Cocoa Bean Quality Detector; Solar-powered Irrigation System; Performance Appraisal Platform; Invoicing and Revenue Mobilisation Platform; GPS-based Object Tracker and the e-Asset Management System which is also a web-based real-time asset management system for organizations among others.

The program, organised by the Korea Information Society Development Institute (KISDI) and sponsored by the Ministry of Science and ICT (MSIT) of the Republic of Korea, focused on ICT Policy, Information Security, Digital Economy, and Innovation.

The Ghanaian delegation included Director General for NITA, Mr. Richard Edmund Okyere-Fosu; Director for IT Department at MoCD, Mr. Samuel Antwi-Gyekyi; Deputy Director for PPDMED at MoCD; Mr. Emmanuel Ofori, Initiative Lead for Ghana CARES Project, Ms. Alexis Akyaa Boahen Owusu and the Manager for Child Online of Cyber Security Authority (CSA), Ms. Afia Darko Asante.

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Angeles Foundation in Partnership with The Mastercard Foundation, Launches COVID-19 Vaccine Public Awareness Campaign

In partnership with The Mastercard Foundation, Angeles Foundation has launched  COVID-19 Vaccine Public Awareness in the Okere District within the Eastern Region of Ghana.

The theme of the Angeles Campaign “Obiaa B3 W)” is linked to the Mastercard Foundation #ItsUpToUs campaign to achieve the objectives of the Mastercard Foundation Public Awareness Campaign. The primary goals are to encourage Ghanaians in the demographic group aged 18 to 25 to get the COVID-19 vaccine, dispel myths and conspiracy theories associated with COVID-19 vaccines and encourage communities to get vaccinated.

Founder of Angeles Foundation in a pose with Okere DCE

 In a keynote address, the District Chief Executive of Okere District, Hon. Kenneth Daniel Addo expressed his gratitude to the people for the turnout. He highlighted the responsibility of individuals to get vaccinated to mitigate the transmission and effects of the COVID-19 virus.  

 

In her speech, the founder of the Angeles Foundation, Mrs Kobi Hemaa Osisiadan Bekoe, indicated that the “Obiara b3w) Campaign is linked to the Mastercard  Foundation hashtag ‘ItsUpToUs”. Through a community-based approach, the campaign seeks to encourage individuals to take responsibility for getting vaccinated. 

In partnership with Mastercard Foundation, the campaign seeks to encourage individuals and communities to vaccinate by highlighting the campaign's objectives. Mr Simon Adu-Poku (District Disease Control Officer- Okere), who represented Ghana Health Services, reiterated Ghana Health Services' commitment to ensuring everyone is vaccinated.

Speaking on behalf of the traditional council, the Abontenhemaa of Abiriw (Nana Awo Amobea) thanked Angeles Foundation and Mastercard foundation for the initiative. She appealed to the people to encourage one another to get vaccinated.

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Let Us Tell Our Stories As PR Professionals

Esther Adobea Akuamoah

 On July 16, 2021, World Public Relations Day (WPRD) was launched. The date also marks the birthday of one of the early pioneers, Ivy Lee and honours his contribution to the noble profession. 

 It is a day dedicated to Public Relations to help in building a unified global agenda towards making the world understand and utilize it better. Often PR is seen as a spin and characterized by a lot of misconceptions and myths.  Largely because as PR people we have not told our stories well enough.

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For some people, PR professionals are fixers and are therefore called on when there is a crisis and for others, they are spin doctors who can take the truth and use it the other way in your favour.  The truth is PR is none of these things stated above. It is time that we start by debunking these myths by educating the public on what PR is. The Public Relations Society of America defines it as a strategic communication process that builds mutually beneficial relationships between organizations and their public.

READ ALSO: Brand Innovation in a Pandemic: Perspectives of A PR Agency

As a Public Relations professional telling the stories of organizations and brands thus building trust in the process is one of your many functions. Over the years, brands and organizations have benefited from narratives that Public Relations professionals have told on their behalf yet not much is known about the profession or those who tell these stories. Though not magicians, Public Relations Professionals do shape perceptions and create a positive identity with the audiences they want to reach. This helps them to attract clients, customers, and investors and gives a good understanding of the company’s values, and mission. 

The year 2021 marked the first World Public Relations Day (WPRD). Surprising right? I know but that is the reality we face. One would ask how difficult is it for PR professionals to tell their own stories when that is what they do on a daily basis for the brands and organizations they work for and with. Almost every profession in this world has a day set aside to celebrate and tout its contribution to the growth of its sector, society, and the world at large. 

READ ALSO: It was a beautiful Dre Day!!!

Why will it take this long for us as professionals to celebrate our practice and its impact on society? It is because we have lost ourselves in telling the stories of others. It is like the mother who refuses to eat because the food can only be enough for her child. In as much as looking out for your child is essential, a mother taking care of herself is equally important because you need to be fit to take care of your child.

Generally, this year’s celebration was a good one with PR agencies, professionals, students, and corporate Ghana celebrating the hard work of the practice and acknowledging how important it is to the growth and sustainability of every organization. Certainly, World Public Relations Day is here to stay and it will always be a day where the hard work of all PR professionals will be celebrated among themselves and around the world.

By: Esther Adobea Akuamoah (sibaakuamoa35@gmail.com)

About the author

Esther Akuamoah is a Public Relations Professional, Event Planner and Sports enthusiast. She holds a Master's Degree in International Affairs and Diplomacy from the University of Ghana and a Bachelor's degree in Communication Studies from the Ghana Institute of Journalism.

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It was a beautiful Dre Day!!!

When I saw the poster for the 2022 Pepsi Super Bowl somewhere last year, the first thing I said to myself was "whoever put this list of artists together must be really really mad." 

Today, while I was watching the 2022 Pepsi Super Bowl LVI Halftime Show, I said to myself again "now this production and set feels just like something Baba Sadiq and his team did last year.  Though it also looks like a 'Dr. Dre' celebration', I swear on the two cents in my pocket that every detail was spot on. At a point, Dre himself was mixing the sound and playing the keys. Oh yeah, I mean that is the legendary Dr. Dre, 'god' of good and quality sound, and the one the rest of 'West Coast' call 'the Father of Rap'. 

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The opening act saw Snoop Dogg and Dre doing a song together. I won't give you plenty of details, watch the video (link provided below) and get the goosebumps some. All I will say about that performance is after Snoop saluted Dr. Dre, "It is the one and only D.R.E. Dr. Dre you lil bastards!!!" you catch the drift?  

Oh!!! let me add that whatever Snoop Dogg has been eating, drinking, and smoking, doctors need to study the ingredients and chemical compositions because it appears the guy is just an immortal. Well enough of Snoop.

 

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50 Cent also took his turn hanging upside-down while he did his 'In da club' song which Dr. Dre produced and co-wrote.

Mary J. Blige took it way down with her 'Family Affair' song which was also produced by the maestro Dr. Dre. She was really 'in the spot' and 'made it feel alright' charley!!!! 

Kendrick Lamar literally got out of the box to say 'Nigga!!!, we gon be alright'. 

READ ALSO: Playing I Ain't Mad at Cha and Still D.R.E. by Dr. Dre on the piano

Then came my favorite part when Dr. Dre's musical firstborn, Marshall Bruce Mathers III, known to the entire world as Eminem, did his usual entry - appeared from the bottom of the stage doing the song that lets you 'Lose Yourself' in the music. Like fine wine, Slim Shady keeps getting better with age. Well, I had to 'Snapback to reality' cos 'he's dope and he knows that' but 'the clocks run out' all too soon. 

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And like a son will do to a father to honor him in public or in this case to the rest of the world, Eminem just had to bend the knee to greatness. In response to this humble gesture, Dre took charge of a white piano and played one or two of his legendary songs, and like the boss he is, he ended this short piano performance with his 'Still D.R.E. ' classic before teaming up again with Snoop to do the actual  'Still D.R.E.' song. The entire host of artists joined him on stage. 

Though Dr. Dre is grown a lot, he is still ahead of his game and he still got love for the streets. 

The 2022 Pepsi Super Bowl was a beautiful Dre Day!!!

By: Nii Ogbamey Tetteh

About author

Nii Ogbamey Tetteh is an Entertainment Pundit and a Communication Specialist who has worked with several brands such as Global Media Alliance, Planet Sports Limited, Noyam African Dance Institute, Daily Guide

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