Saturday, October 15, 2022

 

Esther Adobea Akuamoah

Although all human beings are born free and equal in dignity and rights; irrespective of gender, age, social status, or religion, the girl child continues to fight for this basic right.

The United Nations Convention on the Rights of the Child says that childhood is separate from adulthood, and lasts until 18 years; it is a special, protected time, in which children must be allowed to grow, learn, play, develop and flourish with dignity, unfortunately, the story of most girls is not like what the convention states. Why then is it so hard for girls to enjoy these basic rights?

Ten years after the institution of the International Day of the Girl Child, girls are still considered to be lesser compared to males in most parts of the world, their rights rarely acknowledged and basic needs sometimes denied. They are exploited and discriminated against simply based on their gender. 

Despite initiatives, advocacy, and efforts of girl child activists over the years to increase awareness of girls’ rights and to beseech policymakers and governments to pass and amend laws, the situation seems to be pertinent.

 Data from the Ghana Demographic and Health Surveys, the Multi-cluster Indicator Surveys, and the Maternal Health Surveys indicate that Ghana is home to over two million child brides including currently married girls along with women who were first married in childhood. Nine out of 10 of these women do not attend school. How sad can it be that this is still happening in this 21st century?

In Ghana, successive governments, Girl Child activists, Civil Society Organizations, and Non-Governmental organizations have introduced and implemented interventions to eliminate barriers such as child marriage, violence of all kinds, poverty, and lack of access to education that hinder the rights of the girl child, and continue to stall the initiatives and measures being put in place. 

One such intervention is the abolishment of cultural practices such as, 'Trokosi' and Female Genital Mutilation (FGM) which has caused so much damage and wreaked havoc on young girls. Though upholding the rights of the girl child has steadily improved, there need to be more targeted interventions that will reduce gender gaps, and promote and protect the girl child’s rights. 

Personally, I believe girl child education is exceedingly important and crucial for the development of a nation. As the former UN Secretary-General, Kofi Annan once said, “there is no tool for development more effective than the empowerment of women”. To have a society full of empowered women is only when the girl child is educated and empowered. 

As we celebrate the 10th year anniversary of International Day of the Girl, let’s raise our collective voices, to promote and protect the rights of the Ghanaian girl child by giving them equal opportunity. Girls’ rights are human rights, the time is now; let us help to secure their future.

By: Esther Adobea Akuamoah (sibaakuamoa35@gmail.com)

About the author

Esther Adobea Akuamoah is a Public Relations Professional, Gender Activist and Sports enthusiast. She holds a Master's Degree in International Affairs and Diplomacy from the University of Ghana and a Bachelor's degree in Communication Studies from the Ghana Institute of Journalism.


Sunday, October 2, 2022


The Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE) has organised Artificial Intelligence (AI) knowledge series forum on music, entertainment, culture and the creative arts.

The event, which took place at the auditorium of the Centre on Thursday, September 29, brought together several students, innovators, stakeholders and industry practitioners. Some of the dignitaries who were present include; Musicians Union of Ghana (MUSIGA) President, Bessa Simons; renowned Ghanaian poet, Rhyme Sonny; Host of Peace FM’s Entertainment Review show, Kwesi Aboagye; and Director of Communications and Special Projects at MUSIGA, Ahuma Bosco Ocansey, popularly known as ‘Daddy Bosco’ among others.

READ ALSO: GI-KACE Director-General Visits Korea for ICT Development Consultation Program

Speaking at the event, the Director-General for GI-KACE, Dr Collins Yeboah-Afari, stated that the session's relevance was to help create awareness about the opportunities available in using Artificial Intelligence (AI) in the music, entertainment, culture and Creative Arts industry.

He also stated that with the right application of AI in the Creative Arts Industry, several jobs would be created in that space which will also increase revenue and impact Ghana’s Gross domestic product (GDP).

“The adoption of AI technologies in the music, entertainment, culture and Creative Arts industry will promote professionalism and enhance the quality of output churned out by the various players in the industry. This will also help showcase our talents to the rest of the world while in turn increasing the tourism value of Ghana,” Dr Yeboah-Afari said.

READ ALSO: Let Us Tell Our Stories As PR Professionals

He noted that the event forms part of GI-KACE’s mandate to grow the ICT ecosystem in the ECOWAS sub-region and contribute to youth development while the Centre tries to achieve the Sustainable Development Goals (SDGs)

Kobby ‘Spiky’ Nkrumah

Presenting on how AI is transforming the music industry globally, Kobby ‘Spiky’ Nkrumah, Host of Joy Geek Squad, Multimedia Group disclosed that AI is striking a chord in the music industry with many artists employing artificial intelligence in their music-making process. 

READ ALSO: It was a beautiful Dre Day!!!

He added that some Ais had been developed so well that they could even analyse the style of musicians and create songs based on the data collected, which will sound exactly like the musicians themselves.

“There are a few AI-powered music production platforms like JUKE Box and iZotope, among others, that can create and master music once all the right elements like genre and lyrics are provided. Some of these platforms can even continue the beat production for you if you want them to,” Mr Nkrumah noted. 

READ ALSO: Detty December in Ghana: Brands that got it Right

He also added that Digital music streaming platforms like Apple Music, Spotify and the like are AI-powered that analyzes what you listen to regularly and send music recommendations to keep you updated on new trending songs based on your taste in music.


On her part, Winifred Kotin, Co-founder of CDD Super Fluids Labs, mentioned that: “We can also use AI in Tourism through Virtual and Augmented realities powered by Virtual assistants which deliver immersive experiences. There are also a lot of opportunities in AI in Tourism through AI-Power Chatbots on Digital Kiosks. Digital Kiosk can have AI Chatbots installed and placed at vantage places like the airports.”

Eyram Tawia, Chief Executive of Leti Arts, noted that AI plays an essential role in the development of Video Games, especially for him, who is a Ghanaian game developer.

The AI Knowledge Series was organised by GI-KACE in partnership with the Institute of ICT Professionals GH, AI Association Ghana, Runmila AI Institute and GIZ.

Thursday, September 22, 2022

The Director General of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE), Dr. Collins Yeboah-Afari, has visited Korea for a 5-day study program for an ICT Development Consultation Program in Ghana.

The focus of the program was to get support from the Koreans to help the government embark on the digitalisation agenda through the Ministry of Communications and Digitalisation (MoCD).

Speaking during the visit, Dr. Collins Yeboah-Afari, stated that GI-KACE is capable of supporting the government’s digitalisation agenda through Research and Innovation, Training, and Consultancy. 

He highlighted some of the archetypes of GI-KACE, which include: Ghana’s first open-source Operating System called Nyansapo Operating System Solution (NOSS); the e-Leave Solution, which is an enterprise web-based leave management solution; the Cocoa Bean Quality Detector; Solar-powered Irrigation System; Performance Appraisal Platform; Invoicing and Revenue Mobilisation Platform; GPS-based Object Tracker and the e-Asset Management System which is also a web-based real-time asset management system for organizations among others.

The program, organised by the Korea Information Society Development Institute (KISDI) and sponsored by the Ministry of Science and ICT (MSIT) of the Republic of Korea, focused on ICT Policy, Information Security, Digital Economy, and Innovation.

The Ghanaian delegation included Director General for NITA, Mr. Richard Edmund Okyere-Fosu; Director for IT Department at MoCD, Mr. Samuel Antwi-Gyekyi; Deputy Director for PPDMED at MoCD; Mr. Emmanuel Ofori, Initiative Lead for Ghana CARES Project, Ms. Alexis Akyaa Boahen Owusu and the Manager for Child Online of Cyber Security Authority (CSA), Ms. Afia Darko Asante.

Tuesday, September 13, 2022























In partnership with The Mastercard Foundation, Angeles Foundation has launched  COVID-19 Vaccine Public Awareness in the Okere District within the Eastern Region of Ghana.


The theme of the Angeles Campaign “Obiaa B3 W)” is linked to the Mastercard Foundation #ItsUpToUs campaign to achieve the objectives of the Mastercard Foundation Public Awareness Campaign. The primary goals are to encourage Ghanaians in the demographic group aged 18 to 25 to get the COVID-19 vaccine, dispel myths and conspiracy theories associated with COVID-19 vaccines and encourage communities to get vaccinated.

Founder of Angeles Foundation in a pose with Okere DCE

 In a keynote address, the District Chief Executive of Okere District, Hon. Kenneth Daniel Addo expressed his gratitude to the people for the turnout. He highlighted the responsibility of individuals to get vaccinated to mitigate the transmission and effects of the COVID-19 virus.  

 

In her speech, the founder of the Angeles Foundation, Mrs Kobi Hemaa Osisiadan Bekoe, indicated that the “Obiara b3w) Campaign is linked to the Mastercard  Foundation hashtag ‘ItsUpToUs”. Through a community-based approach, the campaign seeks to encourage individuals to take responsibility for getting vaccinated. 



In partnership with Mastercard Foundation, the campaign seeks to encourage individuals and communities to vaccinate by highlighting the campaign's objectives. Mr Simon Adu-Poku (District Disease Control Officer- Okere), who represented Ghana Health Services, reiterated Ghana Health Services' commitment to ensuring everyone is vaccinated.


Speaking on behalf of the traditional council, the Abontenhemaa of Abiriw (Nana Awo Amobea) thanked Angeles Foundation and Mastercard foundation for the initiative. She appealed to the people to encourage one another to get vaccinated.

Sunday, July 31, 2022

Esther Adobea Akuamoah
 On July 16, 2021, World Public Relations Day (WPRD) was launched. The date also marks the birthday of one of the early pioneers, Ivy Lee and honours his contribution to the noble profession. 

 It is a day dedicated to Public Relations to help in building a unified global agenda towards making the world understand and utilize it better. Often PR is seen as a spin and characterized by a lot of misconceptions and myths.  Largely because as PR people we have not told our stories well enough.

READ ALSO:  Celebrating Versatility and Innovation in the Midst of a Pandemic: Even COVID Innovates

For some people, PR professionals are fixers and are therefore called on when there is a crisis and for others, they are spin doctors who can take the truth and use it the other way in your favour.  The truth is PR is none of these things stated above. It is time that we start by debunking these myths by educating the public on what PR is. The Public Relations Society of America defines it as a strategic communication process that builds mutually beneficial relationships between organizations and their public.

READ ALSO: Brand Innovation in a Pandemic: Perspectives of A PR Agency

As a Public Relations professional telling the stories of organizations and brands thus building trust in the process is one of your many functions. Over the years, brands and organizations have benefited from narratives that Public Relations professionals have told on their behalf yet not much is known about the profession or those who tell these stories. Though not magicians, Public Relations Professionals do shape perceptions and create a positive identity with the audiences they want to reach. This helps them to attract clients, customers, and investors and gives a good understanding of the company’s values, and mission. 

The year 2021 marked the first World Public Relations Day (WPRD). Surprising right? I know but that is the reality we face. One would ask how difficult is it for PR professionals to tell their own stories when that is what they do on a daily basis for the brands and organizations they work for and with. Almost every profession in this world has a day set aside to celebrate and tout its contribution to the growth of its sector, society, and the world at large. 

READ ALSO: It was a beautiful Dre Day!!!

Why will it take this long for us as professionals to celebrate our practice and its impact on society? It is because we have lost ourselves in telling the stories of others. It is like the mother who refuses to eat because the food can only be enough for her child. In as much as looking out for your child is essential, a mother taking care of herself is equally important because you need to be fit to take care of your child.

Generally, this year’s celebration was a good one with PR agencies, professionals, students, and corporate Ghana celebrating the hard work of the practice and acknowledging how important it is to the growth and sustainability of every organization. Certainly, World Public Relations Day is here to stay and it will always be a day where the hard work of all PR professionals will be celebrated among themselves and around the world.

By: Esther Adobea Akuamoah (sibaakuamoa35@gmail.com)

About the author

Esther Akuamoah is a Public Relations Professional, Event Planner and Sports enthusiast. She holds a Master's Degree in International Affairs and Diplomacy from the University of Ghana and a Bachelor's degree in Communication Studies from the Ghana Institute of Journalism.

Monday, February 14, 2022


When I saw the poster for the 2022 Pepsi Super Bowl somewhere last year, the first thing I said to myself was "whoever put this list of artists together must be really really mad." 

Today, while I was watching the 2022 Pepsi Super Bowl LVI Halftime Show, I said to myself again "now this production and set feels just like something Baba Sadiq and his team did last year.  Though it also looks like a 'Dr. Dre' celebration', I swear on the two cents in my pocket that every detail was spot on. At a point, Dre himself was mixing the sound and playing the keys. Oh yeah, I mean that is the legendary Dr. Dre, 'god' of good and quality sound, and the one the rest of 'West Coast' call 'the Father of Rap'. 

READ ALSO: Detty December in Ghana: Brands that got it Right

The opening act saw Snoop Dogg and Dre doing a song together. I won't give you plenty of details, watch the video (link provided below) and get the goosebumps some. All I will say about that performance is after Snoop saluted Dr. Dre, "It is the one and only D.R.E. Dr. Dre you lil bastards!!!" you catch the drift?  


Oh!!! let me add that whatever Snoop Dogg has been eating, drinking, and smoking, doctors need to study the ingredients and chemical compositions because it appears the guy is just an immortal. Well enough of Snoop.
 
READ ALSO: Xiaomi Redmi Note 11E 5G Unboxing

50 Cent also took his turn hanging upside-down while he did his 'In da club' song which Dr. Dre produced and co-wrote.

Mary J. Blige took it way down with her 'Family Affair' song which was also produced by the maestro Dr. Dre. She was really 'in the spot' and 'made it feel alright' charley!!!! 

Kendrick Lamar literally got out of the box to say 'Nigga!!!, we gon be alright'. 

READ ALSO: Playing I Ain't Mad at Cha and Still D.R.E. by Dr. Dre on the piano

Then came my favorite part when Dr. Dre's musical firstborn, Marshall Bruce Mathers III, known to the entire world as Eminem, did his usual entry - appeared from the bottom of the stage doing the song that lets you 'Lose Yourself' in the music. Like fine wine, Slim Shady keeps getting better with age. Well, I had to 'Snapback to reality' cos 'he's dope and he knows that' but 'the clocks run out' all too soon. 


READ ALSO: Brand Innovation in a Pandemic: Perspectives of A PR Agency

And like a son will do to a father to honor him in public or in this case to the rest of the world, Eminem just had to bend the knee to greatness. In response to this humble gesture, Dre took charge of a white piano and played one or two of his legendary songs, and like the boss he is, he ended this short piano performance with his 'Still D.R.E. ' classic before teaming up again with Snoop to do the actual  'Still D.R.E.' song. The entire host of artists joined him on stage. 


Though Dr. Dre is grown a lot, he is still ahead of his game and he still got love for the streets. 

The 2022 Pepsi Super Bowl was a beautiful Dre Day!!!

By: Nii Ogbamey Tetteh

About author

Nii Ogbamey Tetteh is an Entertainment Pundit and a Communication Specialist who has worked with several brands such as Global Media Alliance, Planet Sports Limited, Noyam African Dance Institute, Daily Guide


Wednesday, February 9, 2022

Detty December in Ghana is simply the enjoyment level in Accra every December. It is always that time of the year that the world comes to Ghana. 

It is a fine opportunity for the diaspora to connect with their roots - cultural diversity, heritage and “new skuul” lifestyles like pop culture, music and food.

With the elevation of all the tourism value chain elements coupled with Africa being the new market target, many companies are increasingly making their brands relevant to the Gen Z and Millennials.

In no particular order, these are the brands that came out December. 

Daily Paper

Daily Paper is an African-inspired fashion brand known for its ready-to-wear garments and accessories with a creative direction fueled by rich African culture wrapped in contemporary designs.

READ ALSO: It was a beautiful Dre Day!!!

The brand has truly become one of the fastest growing fashion brands in Africa and Europe, offering timeless designs across accessories, streetwear and a range of capsules across the season.

During December, Daily Paper which has truly become one of the fastest growing fashion brands in Africa and Europe, opened its sought-after pop-up shop in Accra to drive lovers of streetwear to their hub. 

The brand collaborated with other partners such as Off-White by the late Virgil Ablorh, Surf Ghana, Afrochella, NSG, Free The Youth among others to host a line of activities such as parties, networking hangouts, football tournament and other special curated events connected to the culture.

Free The Youth

Free The Youth (FTY) is a collective of young creatives determined to empower young Africans in the area of street-style fashion and culture.

READ ALSO: Celebrating Versatility and Innovation in the Midst of a Pandemic: Even COVID Innovates

Started as a social media Ghanaian street-style movement, FTY has now developed into a multi-branched organisation with the grand goal of promoting an art-based, youth-oriented movement for creative freedom and community development. It has gradually grown to become the creative mouthpiece for young people. 

During the Christmas, the FTY opened its headquarters in Accra, a really impressive space created as a hub for African youth in Ghana. The space, according to the FTY, was a physical representation of Africa’s unmistakable creative evolution.

READ ALSO: Brand Innovation in a Pandemic: Perspectives of A PR Agency

That grand opening saw a host of paneled talks, the opening of a Free The Youth store, as well as studio sessions and parties which saw likes of Black Sheriff, Chance The Rapper, Vic Mensa, Oxlade, Rema, Kwesi Arthur, Fuse ODG, Kofi Mole and others passing through to catch the vibe.

Ghana Tourism Authority

The Ghana Tourism Authority (GTA) is the lead state agency in charge of implementing the December in Ghana campaign to its highest optimal points.

Since 2019, the government has had a deliberate tourism campaign championed by the GTA to make Ghana the favourite destination for Christmas vibes.

READ ALSO: Meet Nii-Tete Yartey, Ghana’s Extraordinary Dance Director

With a master brand ‘December in GH’, the GTA ensured that a large number of the events in December enjoyed a near perfect enabling environment to attract global attention to the country. 

“Thanks to the Ministry of Tourism, Arts and Culture (MOTAC) under the able leadership of Dr. Ibrahim Awal, this year’s activations were carefully crafted – focusing on more outdoor activities bearing in mind the times we are in,” said Akwasi Agyeman, CEO-Ghana Tourism Authority (GTA).

GTA supported most of these events with sponsorship, marketing and promotions, and provided health and safety support among others.

There is no doubt that December in GH has become one of Ghana’s successful tourism brands and an anchor that has created a global wave, perhaps a movement, with people always looking forward to it every year. 

Instagram

The picture sharing social media platform was intentional about how to immerse its brand into the Christmas vibes in Ghana. Instagram partnered with Afrochella Festival and was also the lead headline sponsor of the festival’s very first Fashion Night Out event. 

Produced by Debonair Afrik, a Ghanaian based fashion brand and Afrochella, the Instagram Fashion Night Out was designed to celebrate the thriving fashion scene in Africa and showcase up-and-coming designers from the continent.

The dazzling event included 13 talented designers, two fashion exhibitions, a panel discussion and multi-brand pop up shops. It was Instagram’s way of celebrating Africa’s diverse culture and the vibrant work of African creatives and entrepreneurs. These activities were amplified by Instagram to its millions of followers to gain wider reach. 

Martell Cognac

Throughout the year 2021, Martell Cognac has been busy. Most of the brand’s activations were on the back of partnership it had with Amapiano & Brunch Party which has become Accra’s favorite day party. The party is held periodically at Front/Back, music, food, and art club located in Accra, and it has featured major artistes such as R2Bees, MzVee, Stonebwoy, King Promise, Adenkule Gold, Uncle Waffles, Tiwa Savage and many others.

Martell, in partnership with Polo Beach Club also put together arguably the most-talked about high-end lit party known as the Martell Blue Foam Party. It was an epic night and the post-event reactions on social media was crazy, literally everybody looking forward to the next party.

At any of the events during December, guests had the chance to a sensory experience of Martell’s finest eaux-de-vie produced cognacs.

Surf Ghana (Freedom Skate Park) 

For the first time, Ghana opened its first skate park – Freedom Skate Park in Accra. The opening which happened in December was also in honour of the late Ghanaian US-based fashion icon Virgil Abloh who was supporting Surf Ghana, the project initiators, to complete the park.

Unveiling the park, organisers paid tribute to the American designer of Ghanaian origin with musical performances by local artists and skate sessions by both professionals and amateurs. A new sport ecosystem that supports well-being, creativity and entrepreneurship.

The Founder of Surf Ghana, Sandy Alibo, said though skating is a lesser-known sport in Ghana, she believes it will go a long way towards boosting tourism and creating networking opportunities for young Ghanaians.

“We’re not talking only about sports, but we’re talking building self-confidence in the youth, about tourism and developing youth entrepreneurship,” she told AFP.

Ever-since its opening, the skate park has become a converging point for a lot of creative minds to connect with each other in sharing ideas and thoughts.

Twitter

The social media giant announced its presence in Africa in April 2021. Twitter’s presence announcement brought a lot of excitement among Ghanaians.

Per observations, whenever Twitter enters new markets, it invests in local communities and the social fabric through relevant partnerships that touches the emotions of the locals.

Ahead of its outdoor activations in December, Twitter partnered Ghanaian rapper M.anifest to launch a special emoji icon for the rapper’s latest album #MadinaToTheUniverse.

After, Twitter debuted its dedicated @TwitterGhana handle, bringing tweets to life on billboards in Accra. According to AdWeek, @TwitterGhana is the social network’s first dedicated handle in sub-Saharan Africa.

These Twitter billboards covered topics and hilarious moments that were uniquely Ghanaian, hence becoming part of viral conversations and also setting the tone for Detty December. One of the billboards captured the mood for Christmas saying “December in Ghana is just a two-week festival”.

Lastly, Twitter partnered with one of the biggest festivals on the continent – Afrochella Festival which was headlined by music superstars Wizkid and Stonebwoy with other talents. The blue bird social platform set up an art installation at the festival which really brought the brand to live.

YouTube

YouTube has always been a place to be entertained — from your favorite dance trends, new sound to exciting video contents.

Over the years, YouTube has enabled an entire generation of creators who have shared their voice and found an audience of more than two billion people.

YouTube, for the first time brought its brand to live in Ghana. The video streaming platform heavily pushed its YouTube Shorts which is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app.

YouTube had the biggest brand installation at Afrochella by creating what it called “The YouTube Shorts Playground” for over 10,000 revelers that attended the festival.

The brand also engaged in some music thought leadership programmes to help develop the youth and provide assistance to aspiring music industry professionals.

YFM

Ghana’s number one urban radio and leading music station, YFM launched a new initiative “Y Holiday Havoc” to support key December events with marketing, promotions, ticket sales and on-air talents – Presenters and DJs, all to create unforgettable memories for revelers. 

Through the Y Holiday Havoc, YFM partnered major festivals such as Afrochella, Wildaland, Tribvl Jungle Fever, concerts – Gold Coast Carnival, Bhim Concert, and parties – PineXGinja, Gold Block Party. Others include Around the World, Taste of Ghana and Beach Lantern Festival.

For the brand, December in Ghana was right time to achieve two things with YHolidayHavoc Campaign – To create brand awareness and Showcase YFM’s Talents to the world. Talents like Kojo Manuel, Mensah Junior, DJ Loft, DJ MzOrstin, AD DJ, DJ MicSmith became household names at every major event and parties during the December. It was one sure way of winning with the brand.

In setting the tone for December in Ghana, YFM engineered a series of thought leadership conversations on Twitter Spaces talking to stakeholders, organizers and musicians who shared their thoughts on December in Ghana.

The brand also activated its waste recycling bottle radio booth. This was to re-enforce the brand's commitment to encourage plastic waste recycling under the YFM Plastic Recycling Campaign championed by Y Cares.

I want to conclude with special shoutouts to all the events that created the platform for these brands to connect with their audience – Afrochella, Wildaland, Amapiano & Brunch, Polo Beach Club, Tribvl Jungle Fever, Gold Coast Carnival, PineXGinja, Gold Block Party, Around the World and Akwaaba UK Parties.

By: Ekow Quandzie (pequandzie@gmail.com)

About the author

Ekow Quandzie is a Brands and Communications Executive

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